All media texts are constructions that re-present the world to the audience. They are intentionally composed, lit, written, framed, cropped, captioned, branded, targeted and censored by their producers, and that they are entirely artificial versions of the reality we perceive around us. Without the media, our perception of reality would be very limited - we need these artificial texts to mediate our view of the world i.e. we need the media to make sense of reality.
The mediators (editors, producers, directors etc.) interpret the world for audiences. The interpretation varies depending on the mediators own experience and background e.g. class, race, gender, education, age. Audience interpret media texts and analyse representations with the reference to their own backgrounds, beliefs and experiences.
The mediators (editors, producers, directors etc.) interpret the world for audiences. The interpretation varies depending on the mediators own experience and background e.g. class, race, gender, education, age. Audience interpret media texts and analyse representations with the reference to their own backgrounds, beliefs and experiences.
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